Christy's Heirloom Collection: A Fresh Imagining of The Wimbledon Championships Towel

Some things are too well-made to use for one season. At Christy, that belief has always shaped the way we design, with a keen eye on what makes a fabric endure and feel wonderful for many years. More recently, our attention has turned to what happens after our Wimbledon Collection's moment in the spotlight.

In 2024, we introduced the Christy Heirloom Collection. A range built on a simple but sensible idea: that the Wimbledon towel, crafted with true quality, deserves a second life. Here’s everything you need to know about the range.

The Heritage Behind the Wimbledon Towel

Our relationship with The Championships stretches back decades. Each year, Christy produces the official Wimbledon towel, which has become one of the most recognised pieces in British sport. Players rely on them courtside, between sets, and spectators take them home as a keepsake, yet, despite the emotional connection this towel provides to the Championships, they are, in every sense, performance objects.

The terry cotton used to make them is soft-looped, densely woven and engineered for exactly this kind of use. Gentle on skin, highly absorbent, quick to dry. These are the standards that The Championships demand, and they are the same standards that have made the Wimbledon towel something people genuinely want to own.

When a season ends, the towels don’t lose those qualities. The integrity of the fabric is still strong, even if the design belongs to that year alone. When the next tournament begins, it will always bring a new look towel, and so we saw the potential for the Heirloom Collection.

Where Craft Meets Longevity

True sustainability is a decision made long before a product reaches the shelf, in the choice of yarn, the construction of the weave, and the durability of the product in every sense.

We’ve always believed that the most responsible way to create designs is with longevity in mind. Well-made products that can be used, loved, and handed on. The Wimbledon towel embodies this from the moment its life begins. Short-loop terry cotton is not just soft, it’s built for endurance, and our choice of premium cotton means that the fibres are strong. The result is a woven fabric that holds up to the rigours of use, wash after wash. This is what makes refashioning a natural extension of the original intention. The quality that made it exceptional on court makes it equally exceptional in a new form.

What Makes the Championships Towel So Collectable

The Championships towel has always existed in a place that borders both functional and emotional. Made to work hard in the hands of the world’s best players, it also carries the unmistakable language of Wimbledon – the colours, the heritage, the season, and not least, the sense of occasion.

That combination is what gives it lasting appeal. Each towel belongs to a particular year, a particular Championships, and this is a part of the tournament’s story. For some, this translates into a memory of being there, for others, it is a piece of sporting design that feels instantly recognisable, even away from Centre Court.

Through the Heirloom Collection, that collectability deepens. The original towel is reimagined. While its texture, colour and provenance remain, each new piece feels considered, limited edition, storied and one of a kind.  

Why Cotton Upcycles So Well

When considering how to repurpose remaining stock from previous Championships seasons, we chose to see it as an opportunity. This could be the raw material for something new.

The Heirloom Collection was designed to be genuinely useful. Totes, pouches, robes, shoulder bags- each piece built for travel, for days by the water, and the kind of everyday activity that demands a practical accessory. 

Cotton earns its place here in every sense. It’s gentle enough for close skin contact, whether that’s for a robe or a bag strap that rests on a shoulder, yet it’s strong, so those same straps can handle the weight, even when an oversized tote is packed well. On the smaller size, pouches and smaller bags can be washed as easily as the towel they came from. In short, it’s an accessory collection that’s washable, soft, gentle, strong and functional, and uniquely infused with the inimitable Wimbledon aesthetic. 

Meet The Heirloom Collection

Every piece in the Wimbledon Heirloom Collection is made from 100% cotton terry, cut and crafted from the iconic Wimbledon Championships towel. In a selection of designs that speak for themselves, there really is nothing quite like it.

The collection currently includes:

• Tote bag — spacious, strong-strapped and built to carry. The terry cotton handles sit softly on the shoulder and hold their structure under load.

• Scoop bag — a relaxed, open-top silhouette for lighter days. The kind of bag that works poolside, at the shops or slung over a chair at the club.

• Cosmetic pouch — compact and fully washable. Practical in the truest sense, with the same absorbent terry lining you would expect from Christy.

• Robe — soft-loop terry against the skin, breathable and lightweight. The same fabric engineered for performance on court, now made for life’s slower moments.

• Shoulder bag — structured enough to carry daily, relaxed enough to feel effortless. This is terry cotton that holds its own.

Packaged in paper made from recycled cotton towels, every element of this Collection has sustainable principles in mind. Whether it’s an item to treasure or to gift, every element feels wonderfully considered.   

The Heirloom Collection Awaits

Not every piece gets to live a life far beyond its season. The Wimbledon Heirloom Collection sets a trend, with a fabric that tells its own story – of a Championship season, a particular standard of craft, and a decision to create something that lasts, rather than let it go.

These are pieces that already have a history before you own them. What happens next is up to you. Explore the Wimbledon Heirloom Collection at christy.co.uk and discover accessories made from one of sport's most iconic textiles.

The Wimbledon Heirloom Collection FAQs

What happens to the used Wimbledon towels?

The Wimbledon Heirloom Collection is made from previous season Championships towel stock – fabric that was produced to the same exacting standard as the towels used on court, refashioned into accessories rather than left unused. It is our way of ensuring that nothing made to this quality goes to waste.

What items are available in the Wimbledon Heirloom Collection?

The collection is designed for everyday use, whether it’s a trip to the shops, work or the beach. It includes a tote bag, a scoop bag, a cosmetic pouch, a shoulder bag and a robe. Each piece is designed for modern life, travel and downtime.

What is the material used in Wimbledon towels?

Every item is made with 100% cotton terry, from the same short-loop, performance-grade fabric used in the official Wimbledon Championships towel. Soft, absorbent, quick-drying and fully washable. Learn more about the fibre types we use right here.